This year the halftime performer is Coldplay. To be honest, I do not know many songs by them and I probably won't enjoy this halftime show as much as I have enjoyed previous shows. Pepsi try's to pick a singer that can relate to multiple generations. Because the super bowl is aired nationally and is one of the most viewed show on television during this time, they try to have a performer that the majority of people will know their music. Now these artist go all out for the halftime performance. It is like a popularity thing. If your performance is just outstanding then your popularity will increase, and the singer will see more of their music being sold. Many of these performers are very stressed over making a show that people will remember for a life time. I believe Beyoncé has done that for me. They spend weeks and weeks on designing and making sure their performance is a good one.
The super bowl has always been the thing to watch when growing up, because there are funny and entertaining commercials. Yeah I know weird, funny commercials? Since when has people enjoyed watching commercials? When the super bowl is performing millions of people are watching, so what else is the perfect opportunity to get your product and advertisement out there? Companies do crazy things like using babies as an entertainment attraction for people. You would be amazed at some commercials. If you don't enjoy football or know anything about it, I would still advise you to watch the super bowl, because you will see some crazy funny commercials and the halftime performance is always a great thing to see.